Positive pleasure-oriented goals are much more powerful motivators than negative fear-based ones. Although each is successful separately, the right combination of both is the most powerful motivational force known to humankind.
Success isn’t really that difficult. There is a significant portion of the population here in North America.
That actually want and need success to be hard! Why
We also know those epic stories.
I truly believe Augustine’s words are true.
So they then have a built-in excuse when things don’t go their way! Pretty sad situation, to say the least.